Privacy Policy
How we collect, use, and protect your information — including the mobile number you give us for text messages.
Draft — needs review
This is a working draft, not reviewed by an attorney. Highlighted items are business facts that must be filled in, and the whole document should be reviewed by counsel before launch — especially if you sell to California residents (CCPA/CPRA) or the EU (GDPR).
Last updated: [EFFECTIVE DATE]
This Privacy Policy explains how [LEGAL ENTITY NAME](“Craft Endurance Fuel,” “we,” “us”) collects, uses, and discloses information when you visit craftendurancefuel.com, buy from us, or receive our text messages.
Information we collect
- Information you give us: name, email address, mobile phone number, shipping and billing address, and order details.
- Payment information: card payments are processed by Stripe. We do not receive or store full card numbers.
- Information collected automatically: device and browser type, pages viewed, and similar analytics data.
- Communications preferences: whether you opted in to email or SMS, and when.
How we use information
- To process, fulfill, and ship your orders.
- To provide customer support and respond to your questions.
- To send transactional messages (order confirmations, shipping updates).
- To send marketing messages by email or SMS — only where you have opted in, and only until you opt out.
- To improve our products, formulas, and website.
- To detect fraud and meet legal obligations.
Mobile information and text messaging
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories mentioned above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information sharing with subcontractors who provide support services on our behalf — such as customer service platforms or our messaging provider — is permitted solely so those parties can deliver messages and support you have asked for. Those parties are contractually restricted from using your mobile information for their own marketing.
We never sell, rent, or license mobile numbers or SMS consent data. If you opt in to SMS, we use your number only for the program you consented to, as described in our Terms of Sale & SMS Terms.
You can opt out of marketing texts at any time by replying STOP to any message. Reply HELP for help. Message and data rates may apply, and message frequency varies.
How we share information
We share information only with service providers who help us run the business, and only as needed to do so:
- Payment processing — Stripe.
- Shipping and fulfillment carriers — [CARRIERS USED].
- Email delivery — Resend.
- SMS delivery — [SMS/VOIP PROVIDER] (subject to the mobile information restrictions above).
- Analytics — [ANALYTICS PROVIDER, IF ANY].
We may also disclose information if required by law, or in connection with a merger or sale of the business. We do not sell your personal information.
Your choices
- Email: unsubscribe using the link in any marketing email.
- SMS: reply STOP to any message.
- Access, correction, deletion: contact us at [SUPPORT EMAIL] and we will respond as required by applicable law.
[CA residents: add CCPA/CPRA rights + "Do Not Sell or Share" — required if thresholds are met. Counsel to confirm.]
Data retention & security
We keep information for as long as needed to provide the service and meet legal, tax, and accounting obligations. We use reasonable safeguards to protect it, though no method of transmission or storage is completely secure.
Children
Our site and messaging programs are not directed to children under 13, and we do not knowingly collect their information. You must be at least [16/18] to opt in to SMS.
Changes
We may update this policy. Material changes will be reflected by the “last updated” date above.
Contact
[LEGAL ENTITY NAME]
[BUSINESS ADDRESS]
[SUPPORT EMAIL] · [SUPPORT PHONE]